THE WINDOW SEAT BOOKSHOP
The Window Seat Bookshop is a minority-, woman-, and veteran-owned family business that encourages a love for reading through hand-crafted bookish items.
The Window Seat creates handmade, book-inspired goods for readers who want their love of stories reflected in everyday life. Unlike mass-market retailers or inconsistent Etsy shops, The Window Seat offers thoughtfully crafted, affordable pieces rooted in family values and cozy nostalgia. They give book lovers trustworthy, meaningful products that make their reading rituals feel personal and special.
The Window Seat creates handmade, book-inspired goods for readers who want their love of stories reflected in everyday life. Unlike mass-market retailers or inconsistent Etsy shops, The Window Seat offers thoughtfully crafted, affordable pieces rooted in family values and cozy nostalgia. They give book lovers trustworthy, meaningful products that make their reading rituals feel personal and special.
Services Provided
Brand Strategy
Visual Identity
As they enter an oversaturated Etsy market, The Window Seat Bookshop wanted to ensure that they stand out among their competition by having a professional and cohesive brand identity. With the hopes of opening a brick-and-mortar store in the future, they also needed a brand system that could keep up with their big, exciting plans.
Brand Strategy
The Window Seat Bookshop was created to capture the magic of settling into your favorite reading spot with a good book. As a family-owned business that prioritizes handmade products, it blends sincerity, craft, and imagination to create pieces that make reading feel cozy and meaningful. Through our work together, we identified the brand’s visual attributes as whimsical, romantic, cozy, and earthy. Our focus for the visual strategy centers on warmth and nostalgia—a reflection of both a love for reading and fond memories of a childhood window seat. The result is a brand that feels bookish yet modern, handcrafted yet refined. It invites customers to slow down, get cozy, and savor the simple joys of storytelling.
The Window Seat Bookshop was created to capture the magic of settling into your favorite reading spot with a good book. As a family-owned business that prioritizes handmade products, it blends sincerity, craft, and imagination to create pieces that make reading feel cozy and meaningful. Through our work together, we identified the brand’s visual attributes as whimsical, romantic, cozy, and earthy. Our focus for the visual strategy centers on warmth and nostalgia—a reflection of both a love for reading and fond memories of a childhood window seat. The result is a brand that feels bookish yet modern, handcrafted yet refined. It invites customers to slow down, get cozy, and savor the simple joys of storytelling.
"Isabel took the heart of who we are as a brand, and went above and beyond in research to create designs that fit our business."
- IRELAND SUGIURA, CO-OWNER
Logo
The Window Seat Bookshop’s logo brings the brand’s story to life through a window seat illustration paired with a classic, softly stylized serif wordmark. The open curtains create a sense of invitation, drawing customers into a cozy, intimate reading space that reflects the shop’s name. At the center, an open book symbolizes the love of reading at the heart of the brand. The illustration is framed with ornamental details that lends a whimsical, romantic quality. Together, these elements form a logo that feels timeless, bookish, and full of charm.
The Window Seat Bookshop’s logo brings the brand’s story to life through a window seat illustration paired with a classic, softly stylized serif wordmark. The open curtains create a sense of invitation, drawing customers into a cozy, intimate reading space that reflects the shop’s name. At the center, an open book symbolizes the love of reading at the heart of the brand. The illustration is framed with ornamental details that lends a whimsical, romantic quality. Together, these elements form a logo that feels timeless, bookish, and full of charm.
Visual Language
The Window Seat Bookshop’s visual language consists of rich autumnal tones and organic neutrals inspired by the warmth of treasured books. Typography adds elegant serifs and clean sans-serifs that blend personality with readability. Pattern work introduces a touch of ornament and texture, reinforcing the brand’s cozy, earthy spirit. Together, these elements create a visual system that feels heartfelt, timeless, and distinctly bookish.
The Window Seat Bookshop’s visual language consists of rich autumnal tones and organic neutrals inspired by the warmth of treasured books. Typography adds elegant serifs and clean sans-serifs that blend personality with readability. Pattern work introduces a touch of ornament and texture, reinforcing the brand’s cozy, earthy spirit. Together, these elements create a visual system that feels heartfelt, timeless, and distinctly bookish.
TYPOGRAPHY
Fraunces 72pt Soft is the display typeface, chosen for its soft serifs and warm, expressive curves that mirror the brand’s handmade charm. It carries a storybook quality that feels inviting. Figtree serves as the supporting typeface, offering a clean, versatile foundation for body copy and functional text. Together, they create a cohesive system that offers both personality and clarity.
Fraunces 72pt Soft is the display typeface, chosen for its soft serifs and warm, expressive curves that mirror the brand’s handmade charm. It carries a storybook quality that feels inviting. Figtree serves as the supporting typeface, offering a clean, versatile foundation for body copy and functional text. Together, they create a cohesive system that offers both personality and clarity.
PATTERN
The Window Seat Bookshop’s pattern adds texture, warmth, and seasonal adaptability to the brand system. Organic, ornamental motifs reflect the cozy romance of the identity. It brings depth to packaging, social graphics, and marketing materials.
The Window Seat Bookshop’s pattern adds texture, warmth, and seasonal adaptability to the brand system. Organic, ornamental motifs reflect the cozy romance of the identity. It brings depth to packaging, social graphics, and marketing materials.
"We’re happy that we decided to invest in our brand early on. We feel way more confident opening our shop with a brand identity that will create a recognizable image for us and help set us apart from other Etsy shops."
IRELAND SUGIURA, CO-OWNER
Helping independent businesses feel
unstoppable with strategic brand design.
For my wonderful clients:
Helping independent businesses feel
unstoppable with strategic brand design.