Minori
While many brands offer Japanese-inspired clothing, few actually celebrate the makers behind the products. Minori offers one-of-a-kind garments made from vintage fabrics, focusing not only on the beauty of the products themselves but on the hands that made them. We had an opportunity to position Minori as contemporary and relevant without diluting Japanese tradition, artisanal craftsmanship, or ethical sourcing. Minori needed to feel timely and fresh, yet highly credible in a market crowded with trend-driven, surface-level “Japanese-inspired” goods.
“My new brand identity will raise my business to the premium level my customers expect. It gives me a clear, cohesive look that will help build trust, communicate quality, and present my work in the way it deserves.”
Josiah Sugiura
Founder
Brand Materials
Related Content
“What stood out the most was how personal and collaborative the whole experience was. Because my business is so focused on people, it meant a lot that I was able to build that kind of working relationship with her. It never felt like I was just submitting requests and getting a finished product. Instead, it felt like we were shaping the brand together from start to finish.”
Josiah Sugiura
Founder
Services Provided
Brand Strategy
Visual Identity
Print Design (business card, postcard, tag)
