The Window Seat creates handmade, book-inspired goods for readers who want their love of stories reflected in everyday life. As they entered an oversaturated Etsy market, The Window Seat Bookshop wanted to ensure that they stand out among their competition by having a professional and cohesive brand identity. With the hopes of opening a brick-and-mortar store in the future, they also needed a brand system that could keep up with their big, exciting plans.